Peter Kenyon Sought MSD Partners As Investors Before GACP Sports

Peter Kenyon is reportedly in the midst of a £300m takeover attempt of Newcastle United. He has partnered with US-based GACP Sports in an effort to secure a deal with current owner Mike Ashley. Kenyon failed in an attempt earlier this year to purchase Newcastle as he could not secure financial backing.

In January, it was reported that Kenyon was desperate for investors as he tried to meet Ashley’s asking price of £350m. He may have now found what he was looking for in GACP Sports, but whether the two have what it takes to meet Ashley’s high demands is far from certain.

The Daily Mail are reporting that before Kenyon convinced GACP Sports to join him, he held talks with MSD Partners. This is the investment firm who are close to buying League One club Sunderland.

MSD Partners manage the capital of Dell computer’s Michael Dell. Dell, himself, is reportedly a passive investor in the MSD takeover of Sunderland.

However, Kenyon was unable to convince the group to back him and talks broke down. Kenyon later moved on to successfully form a partnership with GACP Sports.

The deal to takeover Sunderland is at an advanced stage with MSD reportedly close to finalizing a deal.

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